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Search Engine Marketing

What’s Up Interactive has been designing and building websites since “before it was cool.” We’ve learned what it takes to build brand identity on the web.

First, we have to make sure your target audience can find you. The What’s Up marketing team will work with your team to be certain that we follow best practices with regard to Search Engine Optimization, both in the way the site is built and the way it is populated with content.

This ensures your new site indexes well for the keywords that your target audience uses in search requests. We rank your branded keywords as well as keywords that are more generic but important to growing site traffic.

We also devote time to ensuring any paid and organic SEO strategies are in proper alignment. We focus on localized search, mobile search and desktop search. All are different, and all generate results.

And when your launch date approaches, our SEO team goes to work again, executing the keyword portfolio across the most important areas of the site.