The What Blog

Advanced behavioral marketing

Mon, 20 May 2013 00:00:00 GMT

Power doesn't come in data. Power comes in knowing how to use the data you have! The concept of behavioral marketing stems from the notion of being more deliberate and focused. Learn how you can utilize behaviors to drive conversions.

Setting goals for team engagement

Thu, 16 May 2013 17:39:21 GMT

Goal setting is often associated with productivity: things we want to achieve, metrics to prove we reached success, and the satisfaction that comes with achievement and the energy we draw from that. I want to put a twist on traditional goal setting to focus on the advantages that it provides to team morale.

Converge SE 2013

Fri, 03 May 2013 00:00:00 GMT

On the weekend of April 26-28, a few members of the What's Up Interactive development team made the trip from Atlanta to Columbia, South Carolina to attend the 2013 Converge SE conference. Converge is a web design / development conference that takes place in downtown Columbia and focuses on topics including html/css, javascript, mobile, marketing and more.

Social Media Impact on SEO

Tue, 23 Apr 2013 00:00:00 GMT

Gone are the days of basic on-page optimizations and hello to the innovative use of social media to impact your SEO efforts. Social media activity has proven itself beneficial outside of just community engagement. The social media impact on SEO can help your ability to rank for keywords and grow brand exposure in search engines.

Facebook Phone Features

Fri, 12 Apr 2013 00:00:00 GMT

Facebook Home, the new Facebook phone, features an add-on experience to the standard Android Operating System that is very 'people focused'. Find out how these new phone features will appear on Android phone and what it means to Facebook users.

Foursquare Discussion- Benefits For Users and Businesses + 4/16 Meetup

Wed, 10 Apr 2013 00:00:00 GMT

I was lucky enough to be asked to be a guest yesterday on Burr Forman's Results Matter show on Business Radio X. The topic? Foursquare. Everything was discussed about the social platform- from the upcoming Foursquare Day meet-up on 4/16 to why you should use Foursquare to how businesses can leverage the app.

What's Up Interactive Named as Sponsor for Foursquare Day in Atlanta

Mon, 08 Apr 2013 00:00:00 GMT

“Check in” and give back on Tuesday, April 16, as part of the fourth annual Foursquare Day sponsored by What’s Up Interactive, one of Atlanta’s top digital marketing, video and social media agencies.

Consumers expect video as part of the customer service experience

Tue, 19 Mar 2013 00:00:00 GMT

The web is full of information about using video to enhance customer care and if you stop to think about it, I bet you’d have no problem recalling the last time you searched the web for “How to fix this” or “How to install that.”

With the astronomical growth of high-speed Internet and smartphone use, our society has become quite the tribe of visual consumer. Oh, and we’re demanding, too.

Take the First Steps in B2B Content Marketing

Wed, 13 Mar 2013 00:00:00 GMT

So you've heard a lot about "B2B Content Marketing” and feel like you should probably be doing something. But what? Before you start writing anything, consider a few fundamental points.

Google Plus Features and Advantages

Wed, 06 Mar 2013 00:00:00 GMT

I like to use a “college bar” analogy to describe today’s social media.

Facebook is like the undergrads … the newbies. They move in packs and their conversations are primarily “surface level.”

Twitter is the guys at the bar focused on football. They may communicate in short bursts to their fellow “guys at the bar” but their attention is primarily on the game.

Google Plus is the graduate students. They drink high-end beer and engage in meaningful discussions.