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Feb 04

Mobile Email Tips

Jasmine Maleknia

Studies reveal that 51% of people have a slight negative perception of a brand if they receive an email that looks bad on their mobile phone.

Before you jump to change all your emails, take the time to dig into analytics, test and do thorough process mapping to discover how your brand can be effective in mobile emailing.

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Jan 24

How to Strategize

Robert Mashburn

The first step toward creating a successful digital marketing strategy is establishing clearly defined business goals.

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Jan 21

Mobile Web Trends for 2013

Daniel Andrews

With the continuing growth of mobile technologies mobile web trends are evolving. Smart phone market saturation is shaping 2013 into a year when companies will begin to move further with personalization of content.

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Jan 17

Facebook Graph Search and What It Means For Marketers

Jasmine Maleknia

A newly announced search engine made news this week. With an ever evolving search marketplace will this release change how marketers reach their audiences?

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Jan 11

3 Ways B2B Marketers Can Keep on Winning in 2013

Malenka Warner

A recent eMarketer article highlighted a study by DemandBase and Ziff Davis, indicating that SEO was the top online marketing tactic used by B2B marketers.

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