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Mar 19

Consumers expect video as part of the customer service experience

Chris Stanfield

The web is full of information about using video to enhance customer care and if you stop to think about it, I bet you’d have no problem recalling the last time you searched the web for “How to fix this” or “How to install that.”

With the astronomical growth of high-speed Internet and smartphone use, our society has become quite the tribe of visual consumer. Oh, and we’re demanding, too.

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Mar 13

Take the First Steps in B2B Content Marketing

Eric Thaiss

So you've heard a lot about "B2B Content Marketing” and feel like you should probably be doing something. But what? Before you start writing anything, consider a few fundamental points.

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Mar 07

Google Plus Features and Advantages

David Powell

I like to use a “college bar” analogy to describe today’s social media.

Facebook is like the undergrads … the newbies. They move in packs and their conversations are primarily “surface level.”

Twitter is the guys at the bar focused on football. They may communicate in short bursts to their fellow “guys at the bar” but their attention is primarily on the game.

Google Plus is the graduate students. They drink high-end beer and engage in meaningful discussions.

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Mar 01

How to Choose a CMS

Scott Wright

If your company has decided to redesign their web site make sure you are asking the right questions. Having a firm understanding of the primary business goals for the site will help to choose a CMS that is right for your organization.

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Feb 20

The World is Changing, and Strategies Need to Adapt Along The Way

Keith Meade

As a parent of two young children, I often receive this advice from other parents: As soon as you think you have it figured out, kids change and challenge you in different ways. So true.

This video from Eddie Obeng at a TED event helps illustrate how the changes we see in children is only beginning to address how fast the world is changing right now. Especially the technical and digital spaces in which we live.

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