David Powell | Social Marketing
I like to use a “college bar” analogy to describe today’s social media.
Facebook is like the undergrads … the newbies. They move in packs and their conversations are primarily “surface level.”
Twitter is the guys at the bar focused on football. They may communicate in short bursts to their fellow “guys at the bar” but their attention is primarily on the game.
Google Plus is the graduate students. They drink high-end beer and engage in meaningful discussions.