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Jun 25

Invest Two Days a Year in Yourself

Richard Warner

We’re serious about our careers. One in four Americans works 50+ hours a week. By the end of this year, the typical worker will end up with nine unused days of vacation. So if we’re working so hard, are we taking any time to consider how our lives — not just our careers — are going?

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Jun 12

Facebook announces hashtags

Jasmine Maleknia

Today, Facebook announced integration of hashtags. While it's great that Facebook continues to innovate and roll-out new features for users, this latest change could have impact on marketers- positive and negative.

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Jun 05

Paid, Owned and Earned Media Examples

Hagan Froemming

What is paid, owned and earned media? Learn the differences with these recent examples from brands on social media channels. Having a good understanding of the lines between media types you can drive and inform shared media planning decisions.

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May 23

The price tag of success

Richard Warner

How much do you charge for what you do? Most young companies make one key mistake and wind up growing slower and less profitably as a result. Are you trying to be a disruptor by charging less? Planning on charging a premium?

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May 20

Advanced behavioral marketing

Jasmine Maleknia

Power doesn't come in data. Power comes in knowing how to use the data you have! The concept of behavioral marketing stems from the notion of being more deliberate and focused. Learn how you can utilize behaviors to drive conversions.

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