Jacqueline LaScala | Marketing
Among the digital services we offer at What’s Up Interactive, a key area of focus is content development. It is our passionate belief that “content is king,” meaning that WHAT you say is as important as HOW you say it.
We often find ourselves educating clients about how crucial it is to be thoughtful about how their brands are portrayed, not just on their websites, but within social environments, as well. How you represent your brand in the digital realm can make or break you, and many-a-brand has been doomed by taking shortcuts that diminish consumers’ perception of value.