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Oct 11

Don't Just Like Me, Recommend Me

Meghan Stoneburner

The world is changing, and this has become the normal buying process. Recommendations, reviews and social media interaction influence buyers more than traditional advertisement does. Making sure there are positive reviews about your business will make all the difference in the world.

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Sep 30

User Interface Style Guides

Jake Burk

Last-minute deadlines. Non-existent budgets. Waves upon waves of cascading revisions. These are just a few reasons that style guides are often considered an afterthought to interactive projects. But sooner or later, your designs will wander out into the world, so it's up to you to make sure that they stay consistent throughout their adventure.

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Sep 20

Importance of Quality Social Media Content

Jasmine Maleknia

During a recent Atlanta social media conference put on by Social Media Today called Social Shake Up, there was much debate on the difference between a social media "advocate" and a social media "influencer."

Is an influencer paid to advocate for brands? Is an advocate more powerful? Are they essentially the same?

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Sep 11

Content Is King

Jacqueline LaScala

Among the digital services we offer at What’s Up Interactive, a key area of focus is content development.  It is our passionate belief that “content is king,” meaning that WHAT you say is as important as HOW you say it.  

We often find ourselves educating clients about how crucial it is to be thoughtful about how their brands are portrayed, not just on their websites, but within social environments, as well.  How you represent your brand in the digital realm can make or break you, and many-a-brand has been doomed by taking shortcuts that diminish consumers’ perception of value.

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Aug 19

Your Klout Scores

Meghan Stoneburner

Your online personal brand influences more than you might expect. Thankfully, an awesome company called Klout has found a way to track your social engagement to determine just how socially powerful you really are.

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