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Oct 23

Be a Timely Marketer: Holiday and Halloween Marketing

Meghan Stoneburner

As a brand, being timely can be impactful. Resonating and aligning your marketing mix with your customers’ frame of minds can help to convert them during the holiday season. We’ve outlined a few holiday and Halloween marketing ideas and platforms that can help you stay top-of-mind this season.

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Oct 18

Great iPhone Photo Editing Apps

Karen Park

I have always enjoyed taking pictures and have several cameras, but my picture taking escalated exponentially when my daughter, Lil, was born almost three years ago. As any parent, especially a new parent, is wont to do, I try to document everything she does. And I mean EVERYTHING.

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Oct 11

Don't Just Like Me, Recommend Me

Meghan Stoneburner

The world is changing, and this has become the normal buying process. Recommendations, reviews and social media interaction influence buyers more than traditional advertisement does. Making sure there are positive reviews about your business will make all the difference in the world.

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Sep 30

User Interface Style Guides

Jake Burk

Last-minute deadlines. Non-existent budgets. Waves upon waves of cascading revisions. These are just a few reasons that style guides are often considered an afterthought to interactive projects. But sooner or later, your designs will wander out into the world, so it's up to you to make sure that they stay consistent throughout their adventure.

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Sep 20

Importance of Quality Social Media Content

Jasmine Maleknia

During a recent Atlanta social media conference put on by Social Media Today called Social Shake Up, there was much debate on the difference between a social media "advocate" and a social media "influencer."

Is an influencer paid to advocate for brands? Is an advocate more powerful? Are they essentially the same?

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