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Mar 31

Marketing to Millennials

Jemma Borocz

Over the past several weeks, in my discussions with coworkers and clients alike, I’ve noticed one term consistently at the center of conversation: millennials. It’s the group that has marketers buzzing because it is the first group that has, in effect, rejected the traditional means of marketing and advertising. Partly due to new technologies and partly due to a shift in generational attitude, millennials favor transparency and authenticity over the “hard sell” and place value in peer opinions, as well as the efforts of social consciousness.

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Mar 27

Museum Instagram Accounts On Point

Jenna Dundore

Can’t get to the Louvre this week? Just flip through your Instagram feed and find the Mona Lisa smiling at you among all of your other friends. This social media outlet is making it possible to travel the world and see famous works of art without leaving your office or spending a dime.

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Mar 12

Google Says, "Vote for American Idol"

Meghan Stoneburner

Fox has partnered with Google to streamline American Idol voting in an intuitive and unique way that has left people shocked that no one else has ever done this before. Google has also used this partnership to sneakily promote its favorite social platform — Google Plus.

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Mar 05

Google’s Project Tango

Kenny Alvarez

Google’s Project Tango likely will change how we use our smartphones. Project Tango is an Android phone that uses 3D mapping technologies like those used on the Mars rover to give mobile phones 3D mapping capabilities. The current prototype is a 5-inch phone that tracks the full 3D motion of the device and creates a map of the environment. Sensors on the device allow it to make more than a quarter million measurements every second, so your 3D model is updated in real-time.

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Feb 28

DSLR Cameras and the Impact on Filmmaking

The exponential growth of technology is impacting everything, including digital media. In the Video Department at What’s Up Interactive, we use digital camcorders and DSLR cameras with video capability to film our productions. We then use non-linear editing software such as Adobe Premiere and Adobe After Effects making the process fast and leaving a lot of room for experimenting and allowing our creativity to grow.

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