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Jan 21

Will you pay for online content? No? Don’t be so sure.

Richard Warner

Are you paying to read online content? For years, most of us would say no — we get whatever we need for free from Yahoo or Google. But “free” isn’t a business model. Online content costs a lot of money to produce and online advertising won’t ever cover those costs.

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Jan 16

Is Traditional Social Media A Dying Breed?

Jemma Borocz

I was under the impression that simply being part of the generation that created social media meant that I would forever be at the forefront of it — that I would not only know about all of the networks but understand them as well.

As social media grew into an industry and a necessary part of every business’s marketing strategy, I kept up. From Twitter and LinkedIn to Instagram and Pinterest, I had an account on every platform and engaged with each. Then came Snapchat, the first social app that actually had me asking, “What is this all about?” And if that wasn’t enough, I was compounded by a teen’s astute observation that Facebook is for “old people.” And that had me wondering: When did I get old in the world of social media?

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Jan 09

Mobile Apps- Trends Affecting SEM

Jasmine Maleknia

We’re all using mobile apps. In fact, we’re spending 80% of our mobile time in apps as opposed to in a browser. So what, right?

Well, if you are focusing efforts on search marketing, your strategies may be affected. Mobile app trends are showing less and less people using browsers, thus less and less use of search engines. As your audience shifts towards apps, your ability to reach a large number of people via optimizations will slowly lessen because they aren’t using search engines.

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Dec 27

Marketing in 2014

Meghan Stoneburner

Marketers are spending the end of 2013 thinking ahead to what they predict will be trends in digital marketing. Being prepared for the possibility of changes in all aspects of digital marketing — from SEO to social media to web design — is the only way to make sure to stay on top of all the changes coming to marketing in 2014.The following are trends that I predict will take over digital marketing in the coming year.

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Dec 13

Instagram Direct: How it Works

Tony Cruver

Yesterday at a press event in New York, Instagram co-founder Kevin Systrom announced that they are introducing a private photo-sharing and messaging feature called Instagram Direct. Instagram Direct gives you the ability to share private photos and/or videos with up to 15 selected friends.

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