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Jun 24

A Digital Guide to the 2014 #WorldCup

Jemma Borocz

We’re almost out of the group stage of the World Cup, and things are really starting to heat up. The action is enthralling; the tension is palpable (… at least in our office). Team USA, with its win over Ghana and the last-minute tie against Portugal, has fans in the States clamoring to see every match. But since the World Cup is hosted in Brazil, American fans don’t have the advantage of offsetting games until after working hours. So, if you’re unable to escape to the bar between meetings or watch the game on your office TV (that’s a thing, right?), we have compiled a list of digital means for you to stay on top of the tournament.

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May 01

Twitter Profile Breakdown

Jenna Dundore

Chances are, if you’ve logged into Twitter lately, you were in for a surprise bigger than a celebrity favoriting your tweet. As someone who checks Twitter daily (okay, 24/7), I was pleasantly surprised to see that the my favorite social site had unrolled their new profile layout!

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Mar 31

Marketing to Millennials

Jemma Borocz

Over the past several weeks, in my discussions with coworkers and clients alike, I’ve noticed one term consistently at the center of conversation: millennials. It’s the group that has marketers buzzing because it is the first group that has, in effect, rejected the traditional means of marketing and advertising. Partly due to new technologies and partly due to a shift in generational attitude, millennials favor transparency and authenticity over the “hard sell” and place value in peer opinions, as well as the efforts of social consciousness.

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Mar 27

Museum Instagram Accounts On Point

Jenna Dundore

Can’t get to the Louvre this week? Just flip through your Instagram feed and find the Mona Lisa smiling at you among all of your other friends. This social media outlet is making it possible to travel the world and see famous works of art without leaving your office or spending a dime.

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Mar 12

Google Says, "Vote for American Idol"

Meghan Stoneburner

Fox has partnered with Google to streamline American Idol voting in an intuitive and unique way that has left people shocked that no one else has ever done this before. Google has also used this partnership to sneakily promote its favorite social platform — Google Plus.

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