The What

Setting goals for team engagement

Hagan Froemming | Strategy

Hagan Froemming

Goal setting is often associated with productivity: things we want to achieve, metrics to prove we reached success, and the satisfaction that comes with achievement and the energy we draw from that. I want to put a twist on traditional goal setting to focus on the advantages that it provides to team morale.

Take the First Steps in B2B Content Marketing

Eric Thaiss | Strategy

Eric Thaiss

So you've heard a lot about "B2B Content Marketing” and feel like you should probably be doing something. But what? Before you start writing anything, consider a few fundamental points.

The World is Changing, and Strategies Need to Adapt Along The Way

Keith Meade | Strategy

Keith Meade

As a parent of two young children, I often receive this advice from other parents: As soon as you think you have it figured out, kids change and challenge you in different ways. So true.

This video from Eddie Obeng at a TED event helps illustrate how the changes we see in children is only beginning to address how fast the world is changing right now. Especially the technical and digital spaces in which we live.