The What

How B2B's Are Using Social Media

Malenka Warner | Search & Social Strategy

Malenka Warner

A 2011 Worldcom Public Relations Group study showed B2Bs are extending their reach to the major social media channels.  Here were the numbers from the top performers:

Twitter 85%
Facebook 74%
LinkedIn 72%
Youtube 69%
Corporate Blogs 60%

83% of those surveyed said they use social media to communicate with target audiences and while B2Cs use social to generate sales, not surprisingly, B2Bs focus on lead generation.