Jemma Borocz | Search & Social Strategy
I was under the impression that simply being part of the generation that created social media meant that I would forever be at the forefront of it — that I would not only know about all of the networks but understand them as well.
As social media grew into an industry and a necessary part of every business’s marketing strategy, I kept up. From Twitter and LinkedIn to Instagram and Pinterest, I had an account on every platform and engaged with each. Then came Snapchat, the first social app that actually had me asking, “What is this all about?” And if that wasn’t enough, I was compounded by a teen’s astute observation that Facebook is for “old people.” And that had me wondering: When did I get old in the world of social media?