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Mar 12

Google Says, "Vote for American Idol"

Meghan Stoneburner

Fox has partnered with Google to streamline American Idol voting in an intuitive and unique way that has left people shocked that no one else has ever done this before. Google has also used this partnership to sneakily promote its favorite social platform — Google Plus.

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Jan 16

Is Traditional Social Media A Dying Breed?

Jemma Borocz

I was under the impression that simply being part of the generation that created social media meant that I would forever be at the forefront of it — that I would not only know about all of the networks but understand them as well.

As social media grew into an industry and a necessary part of every business’s marketing strategy, I kept up. From Twitter and LinkedIn to Instagram and Pinterest, I had an account on every platform and engaged with each. Then came Snapchat, the first social app that actually had me asking, “What is this all about?” And if that wasn’t enough, I was compounded by a teen’s astute observation that Facebook is for “old people.” And that had me wondering: When did I get old in the world of social media?

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Jan 09

Mobile Apps- Trends Affecting SEM

Jasmine Maleknia

We’re all using mobile apps. In fact, we’re spending 80% of our mobile time in apps as opposed to in a browser. So what, right?

Well, if you are focusing efforts on search marketing, your strategies may be affected. Mobile app trends are showing less and less people using browsers, thus less and less use of search engines. As your audience shifts towards apps, your ability to reach a large number of people via optimizations will slowly lessen because they aren’t using search engines.

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Nov 04

Using Photos to Brighten Up Your Google Plus Brand Page

Meghan Stoneburner

Google +, the ugly stepchild of social media sites, has slowly edged its way into the permanent realm of everyday society. We may all think that Google + is the unpopular way to be social, but for businesses, their Google plus brand page should be their most important social media profile. Why? Because Google says so.

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Jan 17

Facebook Graph Search and What It Means For Marketers

Jasmine Maleknia

A newly announced search engine made news this week. With an ever evolving search marketplace will this release change how marketers reach their audiences?

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