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Jan 17

Facebook Graph Search and What It Means For Marketers

Jasmine Maleknia

A newly announced search engine made news this week. With an ever evolving search marketplace will this release change how marketers reach their audiences?

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Jan 11

3 Ways B2B Marketers Can Keep on Winning in 2013

Malenka Warner

A recent eMarketer article highlighted a study by DemandBase and Ziff Davis, indicating that SEO was the top online marketing tactic used by B2B marketers.

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Nov 15

The secret to successful SEO

Malenka Warner

There is an Elbert Hubbard quote that reassures me as I look at the SEO challenge:
“The best preparation for good work tomorrow is to do good work today.”

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Apr 14

Dunwoody Police Twitter experiment – Social Media Success

Malenka Warner

Last week, the Dunwoody Police Department underwent a social experiment – the department used Twitter to tweet all response calls in a 24-hour period.

I have to admit – at first I thought what possible value would a social approach like this have for the police department? Dunwoody Police Chief Billy Grogan said it was about transparency, “We want people to trust us and trust what we do.”

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Mar 22

Is paid search really worth the money?

Jasmine Maleknia

A lot of people argue that paid search marketing (PPC) is a waste of time and money - and that they never click on those sponsored listings in Google. We are fans of the tactic, especially when paired with other forms of online marketing, and think that real estate at the top of search results is not something to be neglected.

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