Atlanta Paid Search Marketing
Paid Search Marketing Strategies
Did you know that brands who appear at the top of search engines are often considered more important and/or popular? Studies show lifts in brand affinity, brand recall and purchase intent for companies that appear at the top of search engines for both organic and paid search results.
Visibility in search engines is necessary not only to grow sales, but also for branding: this is one of the most powerful places to appear to your target audience. Paid search marketing puts you directly in front of people at the moment they are searching for your product or services. Paying only when a searcher clicks your ad, it is a cost-effective means of getting consumers to your site, and offers unheard of measurability. By crafting compelling ad copy and sending people to relevant pages with a strong call to action, What's Up Interactive's experts research, build, and report a pay-per-click strategy for your business.
What's Up Interactive is an experienced paid search marketing agency in Atlanta - with a diverse PPC marketing background that includes both B2B and B2C clients in the education, tourism, security, supply chain and consumer products industries (among others). We understand the complexity of paid search and pair best practices with thoughtful strategies and testing to maximize your ROI. What's Up's approach is in-depth and holistic: it's more than bidding on keywords and passively monitoring, and we incorporate organic search and other digital marketing tactics in recommendations when necessary. Our paid search marketing team looks at your brand and industry and the competitive landscape to determine the right objectives, define success, and build campaigns focused on high-performance, return-driven content. Through daily PPC campaign monitoring, tweaking and conversion tracking, What's Up continuously tests and analyzes results, and delivers comprehensive reports and recommendations to optimize your investment. Learn more about our other interactive marketing services.
