Chances are, if you’ve logged into Twitter lately, you were in for a surprise bigger than a celebrity favoriting your tweet. As someone who checks Twitter daily (okay, 24/7), I was pleasantly surprised to see that the my favorite social site had unrolled their new profile layout!Read more
Over the past several weeks, in my discussions with coworkers and clients alike, I’ve noticed one term consistently at the center of conversation: millennials. It’s the group that has marketers buzzing because it is the first group that has, in effect, rejected the traditional means of marketing and advertising. Partly due to new technologies and partly due to a shift in generational attitude, millennials favor transparency and authenticity over the “hard sell” and place value in peer opinions, as well as the efforts of social consciousness.Read more
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