Power doesn't come in data. Power comes in knowing how to use the data you have! The concept of behavioral marketing stems from the notion of being more deliberate and focused. Learn how you can utilize behaviors to drive conversions.

Goal setting is often associated with productivity: things we want to achieve, metrics to prove we reached success, and the satisfaction that comes with achievement and the energy we draw from that. I want to put a twist on traditional goal setting to focus on the advantages that it provides to team morale.

On the weekend of April 26-28, a few members of the What's Up Interactive development team made the trip from Atlanta to Columbia, South Carolina to attend the 2013 Converge SE conference. Converge is a web design / development conference that takes place in downtown Columbia and focuses on topics including html/css, javascript, mobile, marketing and more.